Communications and relationships
For a relationship to exist two way communications are required. This is otherwise known as the ‘direct dialogue between a sender and a receiver’. Both parties play the role of sender and receiver. Quite often however interference or noise can distort the signals or messages we are trying to send. But once a relationship is established it can multiply into a network of messages and signals which can define ‘brand identity’ and ‘brand loyalty’. The diagram below illustrates the com
Continue reading...Trust, Loyalty and Relationships
Trust is a very finicky and loosely used term although it is fundamental in the decision making process for many consumers. In order to gain trust marketers must employ relevant strategies to build an infrastructure around the brand which gives the illusion of reliability, traceability and credibility. The more a consumer becomes used to a brand’s procedures; ‘reliance’ becomes the basis for the creation of trust. Trust is the result of bonds created between the consumer and the company.
Continue reading...Using your business blog to the best effect
A blog is for life, not just for Christmas. Many companies throughout the UK, and the rest of the world in fact, realise the importance of having a blog on their website but don't utilise it fully. Unfortunately many blogs are being abandoned and neglected everyday and its often through no fault of their own. All a blog requires is a chance to gain authority through regular updating and authoring from its owners. It's like a pet dog; it requires regular walks and exercise to maintain its heal
Continue reading...Twitter launches @anywhere service
Twitter has recently announced the launch of a new service called @anywhere. The whole core purpose of Twitter is to enable a network of communications which doesn't require a relationship model as such. Instead they wanted to enable users to browse, read and follow other users comments without having to subscribe as such. Users can follow and be followed by other users from individuals to comapnies, fictional characters even your pets. Now Twitter has expanded the 'Twitter experience' to
Continue reading...5 Things to Know About SEO
SEO is all about managing your website to create effect signals to the search engines and ranking for the short and long term gains. It’s all about consistent competitive positioning. Remaining in control of your online marketing is key to good SEO but it won’t happen by itself, it requires all the ingredients to work effectively together: It doesn’t happen quickly: Good things come to those who wait. Although a bit of PPC on the side will help get the ball rolling. Don’t forg
Continue reading...