DSM head to Marketing Week Live 2010
Yesterday DSM Design headed to Londonâs Olympia Exhibition Centre to check out all that the Online Marketing section of Marketing Week Live had to offer⌠Marketing Week Live is one of the UKâs largest marketing events that attracts industry experts from around the world to present and share their insider knowledge, ideas and discoveries! Of the different marketing shows available at the event, the DSM team focussed our attention on the Online Marketing Show in particular as this event would give us chance to learn of new trends and the latest and most effective online marketing tools available in the industry to help further enhance and develop our clientâs online marketing campaigns. Continue reading “DSM head to Marketing Week Live 2010” »
Continue reading...Are YOU Ready for the Smartphone Invasion?
Here at DSM we donât like to beat about the bush, weâll tell you how it is! Right now Smartphones are the must have item. With mobile phone contracts and tariffs making the Smartphone accessible to all, not just the high flying businessman, more and more people are browsing the web on their mobiles. Continue reading
Continue reading...Property Search Added to Google Maps!
Google has added a brand new spanking home searching option to Google Maps. The new addition allows users to search for properties across the country by price, bedrooms, bathrooms and property type.
Continue reading...Apple’s new smartphone, iPhone 4 has some serious issues
The hottest new smart phone is now in town but already the reports of problems are flooding in. Whilst the problems appear to be minor at the moment they could end up being a real pain in the ass for some customers. It comes with disappointment that the 2010 super gadget smart phone comes with hardware and software bugs which are more than enough to irate many avid customers. Could this be the downfall of Apple, have they bitten off more than they can chew? Hmm!!
Continue reading...Website Design Effectiveness
Mori Technology Tracker has been tracking internet usage since 1997, current figures state that internet usage at home, anywhere else and broadband is up around 62% - 65%. This is due partly to the decrease in cost of technology and the rise in disposable income but also because as businesses have adopted the internet as a marketing tool, consumers also require the same technology to research products, find alternative brands and even purchase online without having to deal with a sales advisor. To some extent the effectiveness of a website depends on the design. Chaffey, D suggests that website design is a result of function, content, form, organization and interaction. Itâs a circular process that is based upon client profiling. As previously discussed data is collected and consumer profiles are made. Data is affected by web design and web design is affected by data. It is very rare that the first update of a website will be the last. Websites evolve with consumer feedback so that the information can be easier to access, maintains retention so that the consumer doesnât click out, enjoy a better web experience and eventually help them buy from the site. Continue reading “Website Design Effectiveness” »
Continue reading...Why build and maintain client relationships?
âRelationship marketing is marketing seen as relationships, networks and interactionâ For a relationship to exist two way communications are required. Once a relationship is established it can multiply into a network of messages and signals which is a hugely powerful marketing tool called Viral Marketing. Relationship Marketing is the move from the traditional short-term transaction based focus on the consumer to a long-term relationship focus. The Role of âWeb designâ in client relationships New technology has enabled businesses to transmit information in new and innovative ways. Because the internet has grown so rapidly, strategies for integrating the internet into business activity must be flexible. Websites are portals that consumers can access 24/7 and communicate with businesses. They can shop, research, browse and contact at free will. To some extent the communications process is one way as the consumer decides upon where they click, however there are certain techniques that web designers can adopt to persuade consumers to click throughout the site. Continue reading “Why build and maintain client relationships?” »
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