World Cup and SEO Similarities… Really? Yes!

World Cup and SEO Similarities… Really? Yes!

We’ve been discussing the World Cup and all the drama and excitement that goes with it and through our innocent World Cup banter we discovered how similar it is to Search Engine Optimisation.

Building your website – Preliminary Qualifying Rounds

Building and beginning to optimise your website is comparable to being a country in the preliminary qualifying rounds of the World Cup. Dreams, hope and expectations all run high, even with the knowledge of the trials and tribulations still to come, your team still have a clear and demonstrable hunger for the ultimate goal, the FIFA World Cup Trophy – Or a high ranking on Google for your primary keyword or words!

Early Optimisation – World Cup Qualifying Stages

Early optimisation of your website relates to the World Cup qualifying stages. You’ve got your website, you’re managing it, and you’ve got your team together and are moving towards that Google top spot. But, you still need the people coaching your team, pulling them in the right direction.

Outsourcing your SEO to an experienced specialised agency will make the same difference as having your team coached by seasoned professionals! You wouldn’t want beginners training the England team, so why let them near your site?

Now you’ve got everyone on board, it’s time to start getting some goals in. Research your competitors and take your game up to, and above their level. What are their strengths? Are they weak in areas you can optimise to gain the early advantage? From here you can get some decent rankings (goals) and increase your strength from there.

After a slow, methodical and well planned build, you are within distance of the World Cup Finals. Your team is strong and well-seasoned in their craft, making your website stronger all the time. Early hard work provides top spots for some pages, you’re bound to qualify! After a lengthy optimisation, you’ve got to step it up a level, now you’re in with and up against the real professionals.

Your Site Reaches the First Page on Google – Your Team Makes the World Cup Finals

You’ve got to take on and best and destroy them on the pitch to win the World Cup, to do the same for your site you’ve got to refine and improve everything you do SEO wise.

Keep your friends close and your enemies closer… you must get to know your rivals inside out. You need to know all the strengths and weaknesses of your opponents, and more importantly how you can capitalise on any information you get. Are they doing something that works well? Replicate it, but make it better, never keep anything the same, you’ve got to strive to make your steps up bigger and better than your competitors.

Getting closer to victory you have to pull out all the stops and examine your keywords, can they be refined, improved or even changed? Tactical moves at this stage can help you leave your rivals behind you.

Not all World Cup or SEO dreams end in victory, not all aspects of training are successful for everyone. If you’ve done work to boost your site and have been penalised, don’t worry, pick yourself up, rectify the wrong-doing and move forward with a stronger and more knowledgeable team!

Keeping Ahead of the Competition – Battling Through the Finals

The competition will reach new heights in the finals; you’re up against the best now. To get to the top of Google for your primary keyword you must keep constantly improving and refining, learning from mistakes and utilising all information for your benefit. The teams you come up against in the start of the finals are nothing compared to what’s to come in the final, you’ve got to enhance your strengths and dilute your weaknesses at every turn.

There will be injustice on the way, some will win and others will lose, you must focus on your SEO technique and your number one spot goal. Nobody remembers 3rd place in this competition, always strive to be number one.

World Cup Winners

Much like the World Cup, decent SEO doesn’t just happen overnight. You’ve got to build on your successes and leave your failures behind you. You have to take down your competitors one by one and strengthen your SEO consistently while doing so.

Avoid paid links and SEO tomfoolery, keep focussed on your goal and victory could be in sight!