![GAP logo redesign [FAIL] Thumbnail](http://blog.dsm-design.co.uk/wp-content/themes/community/timthumb.php?src=http://blog.dsm-design.co.uk/wp-content/uploads/2010/10/gap_logo1.jpg&w=40&h=40&zc=1&q=100){kind=logo}
GAP logo redesign [FAIL]
Some brands out there, like GAP, are simply iconic. You recognise them wherever you go and you buy into them for the experience and the quality of the product. For over 20 years GAP has been rocking the simple yet classy navy blue square with a stylish font exclaiming ‘GAP’. Up until now this has been a great success, recognised by millions and respected by more.
We understand the need to update and become modernised in a modern market, we really do…but why is it when a major brand decides to re-design their logo they usually end up with a load of crap? Like most we weren’t overly impressed with the London 2012 logo but I beleive that GAP has just taken it one step further in presenting their new logo design.
I could jibber on for ages about branding and consequences but that’s not quite the purpose of this blog post, I want the images to do the talking for me. So without further adue let me introduce the new GAP logo, et voila:
On the left is the old iconic logo and on the right is the new poop logo*.
It would seem that there is an army of graphic designers out there that have similar opimions as well. So much so that the guys on iso50.com have set up a GAP logo redesign competition.
The brief for the logo redesign
Your Job: Design a new logo for the Gap. Assume a fairly open brief and think about where their brand is and where it’s going.
Timeframe: 1 week. Contest ends on Wednesday October 13th. Short yes, but this isn’t school, let’s work quick.
First Place: Your choice of giclee print from the ISO50 shop (size 24 x 36), a shirt of your choice (also from the shop), and a process feature article here on ISO50 (If you choose to, you can write a process piece on how you developed the winning design, which we’ll post here on the blog).
Two Runners Up: Two shirts of choice from the ISO50 shop.
Instructions: Email alex [@ symbol] iso50.com with the subject line “New Gap Logo” and attach your redesigned Gap logo. Please make sure your file is in JPEG or PNG format and clearly displays your logo. Size 450w x 250h pixels please. Center the logo, make it look nice. Limit two entries per person.
Due to the extremely high volume of submissions, entries may not be posted right away, but we’ll do our best to get them all up before the 12th!
Voting: Winners will be determined by a popular vote after the last submission date on a separate post. Who knows, maybe if it’s good enough Gap will notice 
Current GAP logo redesign submissions
1. Benoit Henken
2. Andrew Lovseth
3. Atakan Seckin
4. Ataken Seckin
5. Stephane Rangaya
6. Andrew J Clark
7. Andrew J Cleark
8. Soxy Fleming
9. Soxy Fleming
10. Evan Hensleigh
11. Jaime López
12. Jaime López
13. Stephen Jowett
14. Stuart L. Crawford
15. Matt Elleman
16. Andrew McArdle Booker
17. Ashley Oblinger
18. Steve Juliano
19. Dean Oakley
20. Greg Meehan
21. David Airey
22. Jason Caldeira
23. Jason Caldeira
24. Michael Faber
25. Fabian Parra
26. Fabian Parra
27. Jeff Knowles
28. Jeff Knowles
29. Trisha Salge
30. Zach LeBar
31. David S. Rogers
32. João de Almeida
33. Erik Hertsius
34. adamGF
35. Matt Wrightson
36. Justin DeJong
37. Aaron Scamihorn
38. Charles DiSantis
39. John Chiappone
40. John Chiappone
41. Joel Pirela
42. Joel Pirela
43. Zach Graham
44. Alexandra Ronca
45. Bryan Haker
46. Mariana Mendoza
47. Mariana Mendoza
48.
48. Eric Carroll
49. Gilbert Ruiz
50. Gilbert Ruiz
51. Ruth Ann & michael
52. Marc Reyes
53. Derek Jensen
54. Pegaz Toma
55. Beverly Kitchens
56. Damion Schweizer
57. Damion Schweizer
58. Fernando Donato
59. Brock Woolsey
60. Celia Chung
61. Celia Chung
62. Ngoc Ngo
63. Brandon Russell
64. Matt Wrightson
65. Matthew Hollett
66. Alexandre Nami
67. Adrian Tache
68. Alexis Gabriel Ramírez -Rafteru
69. Brian Son
70. Marc Reyes
71. Logan Brinkley
72. Brian Sadler
73. Brian Sadler
74. Tom Lehmann
75. Eric Carroll
76. Peter Lim
77. Olli Karvonen
78. David Womack
79. Joe Gomez
80. Lane Coutell
81. Keith Haun
82. ken
83. ken
84. Clinton and Luey Fleenor
85. Devan Flaherty
86. Juan Davila
87. Juan Davila
88. Wayne Dahlberg
89. Wayne Dahlberg
90. Victor Eide
91. Patrik Savko
92. Patrik Savko
93. matt m
94. Sean Taylor
95. George Boutilier
96. Chris Rushing
97. Brendan Bercik
98. Jason Corbin
99. Alex Penny
100. Sean Taylor
101. Kyle Suss
102. Wes Moore
103. Seth Haley
104. Leigh Hibell
105. Leigh Hibell
106. Nathan Regnier-Lange
107. eduardo porfirio
108. Agustin Sanchez
109. Timothy Youngs
110. Robbie Kanner
111. Nathan Regnier-Lange
112. Emma Thea Hoop
113. Dave Yoon
114. David Livingston
115. Jared Hardwick
116. Darren Geraghty
117. Éric Le Tutour
118. Travis Nelson
119. Travis Nelson
120. Dominic Leung
121. Dominic Leung
122. Drew Maynard
123. ckilgore
124. Moka Mamlouk
125. Fritz Jones
126. Nicolas Gagliano
127. Justin Skeesuck
128. Justin Skeesuck
129. Maurice Redmond
130. Selena Goodwin
131. Tyler Fawcett
132. Xavier Colomés
133. Moritz
134. Jeremy Pedron
135. Jeremy Pedron
136. Greg Washington
137. John Sullivan
138. Ian MacDonald
139. Steven Shay
140. Danny Garcia
141. Will McNeilly
142. Will McNeilly
143. James Oconnell
144. Mads Andersen
145. Jeff Esterby
146. Jeff Esterby
147. Josu Aingeru
148. Jeff McMillioan
149. Jeff McMillioan
150. Jimmy Costigan
151. Adrian Clement
152. John Coulter
153. Adam Faja
154. Dave Rollins
155. Edwin Tofslie
156. Kevin Anderson
157. Chris Martz
158. Yael Miller
159. Alex Tullis
160. Jarred Bishop
161. Luis Valdizon
162. Chris Tipton
163. Chris Tipton
164. Thomas Griffin
165. Jared Granger
166. Roger Schami
167. Roger Schami
168. Mike Severloh
169. Ryan Lockwood
170. Shenee Howard
171. Chris Reynolds
172. Andrew Hocchradel
173. Psalm Alfafara
174. Eric Cash
175. Jerry Cavill
176. Emily Blackwell
177. Peter Maides
178. Jesse Brew
179. Raciel Diaz
180. Tsurechka
181. Nour Malaeb
182. Dave Sackville
183. Morten Bonde
184. Alexandra M Ronca
185. Odiseo Viveros
186. Guillaume Marais
187. B.Sander
188. Julius Mattsson
189. Steve Kodis
190. Jonas Bergqvist
191. Matt Ipcar
192. Jeff Hendrickson
193. Charles Riccardi
194. Robby Ingebretsen
195. Tony Van Groningen
196. Jerry Henderson
197. Chris Leskovsek
198. Bryce Wilner
199. Eric Ransbottom
200. Justin Siddons
201. Palmer Holmes
202. Greg Broadhead
203. Gabriel de los Rios
204. Yudonomi Yo
205. James D. Nesbitt
206. Tom Haynes
207. Nathan S. Hoernig
208. Natalia
209. From The Ohio Dominican University Graphic Design class
210. Scott Warburton
211. Tim Wood
212. Patrick Clark
213. Vern Ian Tan
214. Andres Plashal
215. Jacqueline Steck
216. Ádám Nagy
217. Yu Lien Foo
218. Andrew Kim
219. Andrew Kim
220. Lisa Amowitz
221. Fernando Machado
222. Richard Lee
223. Nick de Jardine
224. Greg Vickers Design
225. Huw Gwilliam
226. Willie Lin
227. Mauro Mura
228. Doug Fowler
229. Shawn Patrick Hall
230. Brian Sadler
231. Chris Borchert
232. Trey Connally
234. Charles Mertens
235. Takahiro Kawaguchi
236. Christian Stewart
237. Daniel James
238. jonom
239. Casey Van Dyck
240. Simon Breese
241. Ariadna Giralt Duran
242. Charles Bergquist
243. jamie mahoney
*DSM Design retains that all thoughts and opinions expressed by the writer are indeed his or her’s own opinion and do not reflect that of DSM Design.
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