Archive of Search Engine Optimisation

Facebook and Bing merge SEO is DEAD!! Thumbnail

Facebook and Bing merge SEO is DEAD!!

Actually, SEO isn't dead at all...but the Facebook/Bing merge is likely to evolve the way users search, potentially. Microsoft has deepened its ties with Facebook, bolstering Bing to catch up with Google. Simply Bing will now use data posted on Facebook such as 'likes' or preferences and to use this information to provide more relevant and timely search results. Checkout Bing's Facebook page for all the details, or scroll down for more: Potentially this pushes web searches, one of

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Does google instant affect seo? Thumbnail

Does google instant affect seo?

Google instant won’t affect the SERPs as the basic algorithm hasn’t changed, but how users find your content is going to require further consideration from SEO’s. Search performance will come as a result of changes in the user experience, not the ranking algorithm.

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How Twitter can help your SEO links Thumbnail

How Twitter can help your SEO links

When it comes to delivering an effective SEO strategy it is often all too easy to get bogged down with statistics and number crunching to determine trends, results, density of phrases vs links and search engine prominence. This is all well and good but sometimes the real meaty stuff has been missed simply because of a lack of creativity. When managing an online marketing campaign there are a wealth of online tools available that can help drive traffic and sales which are sometimes regarded as

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09Aug2010
Yahoo Now Shows Bing Search Engine Results! Thumbnail

Yahoo Now Shows Bing Search Engine Results!

For those who were aware of Yahoo and Bing merging, this is no surprise; however, for the rest of the online population, the changes appear to be present in various data centres showcasing the new consolidated search engine result pages for keywords in Yahoo and Bing. Now is the time see for yourself if your keywords have been promoted or taken a dip by simply conducting comparison searches to see if the similarity in the SERPs (search engine result pages) has made it to your part of the coun

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Website Design Effectiveness Thumbnail

Website Design Effectiveness

Mori Technology Tracker has been tracking internet usage since 1997, current figures state that internet usage at home, anywhere else and broadband is up around 62% - 65%. This is due partly to the decrease in cost of technology and the rise in disposable income but also because as businesses have adopted the internet as a marketing tool, consumers also require the same technology to research products, find alternative brands and even purchase online without having to deal with a sales advisor. To some extent the effectiveness of a website depends on the design. Chaffey, D suggests that website design is a result of function, content, form, organization and interaction. It’s a circular process that is based upon client profiling. As previously discussed data is collected and consumer profiles are made. Data is affected by web design and web design is affected by data. It is very rare that the first update of a website will be the last. Websites evolve with consumer feedback so that the information can be easier to access, maintains retention so that the consumer doesn’t click out, enjoy a better web experience and eventually help them buy from the site. Continue reading “Website Design Effectiveness” »

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World Cup and SEO Similarities… Really? Yes! Thumbnail

World Cup and SEO Similarities… Really? Yes!

World Cup and SEO Similarities… Really? Yes! We’ve been discussing the World Cup and all the drama and excitement that goes with it and through our innocent World Cup banter we discovered how similar it is to Search Engine Optimisation. Building your website – Preliminary Qualifying Rounds Building and beginning to optimise your website is comparable to being a country in the preliminary qualifying rounds of the World Cup. Dreams, hope and expectations all run high, even with the knowledge of the trials and tribulations still to come, your team still have a clear and demonstrable hunger for the ultimate goal, the FIFA World Cup Trophy – Or a high ranking on Google for your primary keyword or words! Continue reading “World Cup and SEO Similarities… Really? Yes!” »

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