A few things to ask before giving your website a facelift!
Below is a list of a few things DSM think you need to ask before giving your website a facelift! What do you want your website to achieve? You need to address exactly what you want to achieve from your website, whether it’s increased sales or a cult following. If you know what you want from the outset and stick to it, you’ll get what you want from your website. Continue reading
Continue reading...SEO double ranking in search results
What can possibly be better than a top ranking search engine results? What about a double ranking result? By gaining multiple listings in the top 5 search results essentially doubles the opportunity for visitors to click and visit your website which can maximise conversion and ROI. By occupying the #1 organic position in the search engines you can expect to receive around 87% for a given search term. In order for SEO to be effective it must produce page one results. Once you have achieved poll position you can pull other keywords into the spotlight through internal link building. Continue reading
Continue reading...Google Alerts Updates from Web Types to Everything Types
With the web reeling from the most recent Google Caffeine Infrastructure update, Google has revealed yet another step forward in how they process Google Alerts and Universal Search. Blended search is here to stay and as an indicator of the power of diversity, Google has decided to update the “web” type alerts to “everything” type alerts, which means you may receive video, news, images and / or other types of relevant media attached to your alert / query. Continue reading
Continue reading...Link building and social media communications
Matt Cutts, the Google master, in an interview recently listed several methods of link building that are not only effective, but good for the community. Cutts discussed methods such as social media, blogging, original research and much more. Basically, it all boiled down to creating something noteworthy that people will want to share. Link building is without a doubt one of the key methods for driving traffic and page rank to your site. The more useful links you have the more authority you hold and your prominence in the search engines will increase. Continue reading “Link building and social media communications” »
Continue reading...Should I spend time on tags in my blog posts
A common question often asked is whether you should add tags to blog posts? Tags are keywords that can be added to posts to illustrate to the search engines what the post is all about. Similar to Meta data in websites these keywords should highlight key areas within the text that are of particular mention. Last year Google announced that it no longer uses the keyword tag as a valuable SEO metric and here we can hear Matt Cutts discuss the issue further. In summary the tags are fairly disregarded in blogs as well as Google will more than likely be able to distinguish what your content is about from the text! Presuming it is written and structured well and contains the key phrases that will help in search engines. Have a wat
Continue reading...Effective ways for building organic links
Here is a really helpful video from the Matt Cutts Blog (Head at Google tech HQ) in which he talks about useful ways to gain valuable organic backlinks from relevant and useful sources. Link building is a valuable method of achieving high value SEO positioning through page rank and traffic increases. Watch his video and learn some cool stuff.
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